Rooted in Cameron Highlands.
Driven by a Bigger Vision.

From the highlands of Malaysia, we’re building a food brand rooted in our own farm, shaped by our experience and driven by a belief in Malaysian produce.

Our corn growing on a Cameron Highlands hillside, with the valley and hills beyond

Meet Our Founders

Mr. Chia Wai Xiang Ms. Lee Ching Lou

We’re Wai Xiang and Ching Lou, a husband-and-wife team who grew up surrounded by agriculture in Cameron Highlands.

Coming from families in the vegetable trade, we founded Natural Fare with a shared vision: to take Malaysian agriculture beyond traditional farming and build a food brand we’re proud to call our own.

Chia Wai Xiang and Lee Ching Lou in green Natural Fare T-shirts, seated together and smiling

A Bigger Question

Elsewhere, agriculture had grown beyond farming and wholesale, into food processing, innovation and brands people recognise. It made us ask:

“If other countries can build internationally recognised brands from their agricultural products, why can’t Malaysia?”

Taking Sweet Corn Further

We didn’t start Natural Fare to leave agriculture behind. We wanted to take it further.

Fresh corn keeps only briefly and needs careful handling. We wanted Cameron Highlands sweet corn to be convenient and easy to reach, with its natural sweetness and crunch intact. That idea became our ready-to-eat sweet corn.

Our Farm. Our Factory. Our Brand.

We grow our corn in Cameron Highlands from non-GMO sweet corn varieties, harvest it with our own team and process it in our own factory, close to our fields: it is processed, vacuum-packed and sterilised at high temperature, with quality control throughout production. When our name is on the pack, we stand behind what’s inside.

Growing
Harvesting
Processing
Packing

Harvested, vacuum-packed and heat-sterilised within 6 hours.

The Standard, Tested

The season we said no.

One rainy season took the sweetness out of a batch of our finished, ready-to-eat corn: around 3,000 ears. They were good enough to sell. They were not good enough to carry our name. We kept the standard and absorbed the loss.

Every batch is still held for observation before release.

Gloved hands holding a fresh corn in its husk

Our journey so far.

Cameron Highlands
Our flagship store at Lavender Garden.
Kuala Lumpur and the Klang Valley
Partner stores, including BMS Organics, The Food Merchant, Village Grocer, Babyland and R7 Wellness Centre.
September 2026
Our ready-to-eat white sweet corn received the 全国新村好品2026 recognition.

我们想做的，不只是一根好玉米，而是一个让人记得、值得信赖的马来西亚品牌。

Our ambition goes beyond great corn. We’re building a Malaysian brand worth remembering and trusting.